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The better you pinpoint the needs of people reading your web pages, the better you'll be able to meet their needs. Define the cultural makeup and age group of your intended audience -- determine their skill level with the Internet. Decide on the purpose of your site: informational, promotional, educational? Will you have newsgroups and chat rooms? Will your site simply transmit information or build community? Will it be dynamic or static? The Vanderbilt University homepage (pictured above) has to meet the needs of many different audiences: prospective students, current students, alumni, faculty, staff, community, employees . . . The design challenge with this type of site is how to best present a wide range of information for diverse on-campus and global audiences. To meet this challenge, the page designers looked to the field of information design, or site architecture -- step two in our journey to create a third-generation web presence. free web site, Web Site Design.

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Once you decide on your content, you need to think about the site's framework. Information designers call this the site architecture. The best way to develop a framework is to create a flowchart. Use index cards, a large sheet of paper, or a white board. Organize your site with problem-solving in mind. Get your audience from Point A to Point B as quickly and easily as possible. The Web is hierarchical; you work from the top down. In supermarkets there are signs that lead you to the area with the products you want; you'd go to the dairy aisle to find cheese, for example. If every grocery item were arrayed in front of you as you walked into the store, you'd get confused. It works the same way on a web site. Don't overwhelm people by putting links to your entire site on the homepage. Instead, create a model to prioritize and categorize information. Define logical relationships between subjects and define links between information types. small business web development.
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